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My primary role as a designer at Hallmark is creating gift bags and wrapping papers for various holidays such as Easter, Christmas, Birthday, Valentine's day...etc. I've worked on Walgreens exclusives, Walmart exclusives, and Hallmark Gold Crown collections. Most of the product examples on my site are my original design, illustration, and lettering. In some projects, I used assets from the illustration studio and transformed them for the desired look. The design process starts with trends researching and presenting/pitching different design concepts and solutions to the art directors and our business partners. After some design revisions and everything was approved, I took the files for final production, which included file preparations for the paper stocks and secondary processes. ©HALLMARK LICENSING, LLC 

COMPANY Hallmark Cards | ROLE Design, Illustration, lettering | ART DIRECTION Rayane Book

An Easter Gift Collection of gift bags and die-cut basket bags I designed and illustrated for Inspirations From Hallmark, a Hallmark brand curated for our Walgreens partner.


I designed and illustrated this Christmas collection of gift bags and wraps for Inspirations From Hallmark, a Hallmark brand curated for our retail partner, Walgreens. These gift bags & wraps were part of the "FUN" collection for their Christmas category, in which the targeted consumers were kids and millennials. Additional credits include Hallmark Artists for part of the artwork.